Posted by: Susan Hendrich | April 3, 2012

Using technobabble to sound cool

Jargonicious! A plea for simplicity…

The ingenious (and totally fictitious) “Turbo Encabulator” video has long been used to warn against the use of technobabble. It has a fascinating history, which includes this Oscar-worthy 1977 performance by Bud Haggart:

 

What’s the lesson?

Avoid confusing jargon in your presentations.

Be conscious of your audience and sensitive to their familiarity with the terms that you use. We should use jargon, acronyms and other technical terms only if we are sure that our audience will understand them. If there is the slightest chance that they won’t understand, then simplify your language. Remember, if they can’t understand your message, they can’t adopt it.

I know what you’re thinking…

“But, Susan, big words make me sound more interesting and credible!”

Actually, the opposite is often true. The more clearly and simply you can deliver your message, the more likely people are to follow your ideas (intentional double entendre).

I would write more, but I’ve gotta go for now, as my flux capacitor needs recharging.

Your turn

Where have you seen (or even used) technobabble?

__________________________

Thanks to my colleague, Dave Ilconich, for reminding me of this classic video. 

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Responses

  1. Classic!

    Like


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