Executive Coaching & Leadership Credentials

Unlocking the clarity, capability, and confidence to lead more intentionally.

I’m Susan E. Hendrich, PsyD — a leadership and organizational effectiveness strategist, executive coach, psychologist, speaker, and host of Human Being with Dr. Susan.

Across more than two decades of working with leaders, teams, and organizations, I’ve become convinced of something: People rarely need someone to tell them who to become. They need the space, insight, challenge, and support to see what is possible — and the courage to move toward it. That belief sits at the center of my work.

I help people strengthen how they lead themselves, how they show up for others, and how they navigate the moments that ask more of them — greater responsibility, change, uncertainty, conflict, transition, growth, or simply the realization that the way they have always done something may no longer be the way forward.

My approach draws from psychology, organizational behavior, behavioral science, executive coaching, leadership development, and decades of real-world experience inside complex organizations. And I continue to learn.

The credentials below represent some of that ongoing development — additional tools, disciplines, and perspectives I can bring to the people I work with. But they are only part of the story. If you’d like to know more about my background and the work that shaped my perspective, read my full bio.

And if you’re interested in the more human side of leadership, growth, relationships, resilience, and becoming, join me on YouTube for Human Being with Dr. Susan.

I’m glad you’re here.

The credentials below represent part of that continuing development.


Coaching Fundamentals Certificate

iPEC Coaching

The certificate represents 30 training hours, a portion of iPEC’s Level 2 Coach Training Program.

Participants learn and practice 20+ specific, powerful coaching skills; gain a thorough, working understanding of the 7 Levels of Energy and how to leverage them to transform the way someone approaches their life, work, and relationships; and learn the four main types of energetic blocks to help clients work through obstacles and tap into their greatest potential.

Issuing Date: 11/25/2025

Expiration Date: This credential does not expire

Credential ID: 92339397-f5b5-4055-a17b-b0c730fce391

Credential URL: See Badge Details Page 


Energy Leadership™ Index Master Practitioner (ELI-MP)

iPEC Coaching

Earners of the Energy Leadership™ Index Master Practitioner (ELI-MP) certification have completed the Institute for Professional Excellence in Coaching (iPEC) training necessary to coach and debrief clients utilizing this researched, proprietary tool. Earners are proficient in the training, experience, and skills to analyze and interpret the data from the ELI Assessment results and partner with clients to uncover opportunities for deeper awareness, optimal performance, and growth.

iPEC’s Energy Leadership™ Index (ELI) assessment is a research-backed assessment that provides insights into how you show up in various aspects of your life. The assessment measures your ability to lead yourself and others to take positive, productive, and sustainable action.

The ELI produces a tangible result, giving you awareness about who you are and your level of engagement in the world. You’ll also be able to see your energetic reaction to stress so that you can recognize—and if you choose to, consciously modify—that response utilizing the 7 Levels of Energy.

Issuing Date: 8/14/2026

Expiration Date: This credential does not expire

Credential ID: 8d4f8957-001b-4e92-a0d2-7e7666df8444

Credential URL: See Badge Details Page 

I’m Done Being Nice

But, I’m not done being kind. Hear me out…

I’m Done Being Nice.

Not done being loving.
Not done being generous.
Not done being thoughtful.
Not done caring about people.

But I am done with the kind of nice that says “Yes,” while exhausted.

The kind of nice that avoids truth and calls it peace.
The kind of nice that apologizes for having needs.
The kind of nice that abandons itself to keep everyone else comfortable.

In this episode of Human Being with Dr. Susan, we’re talking about the difference between being nice and being kind.

Nice often protects comfort.
Kind protects dignity.

Nice says, “I don’t want to ruffle any feathers.”
Kind says, “Sometimes love has to ruffle some feathers.”

We’ll talk about fawning, people-pleasing, boundaries, self-abandonment, the cost of being too nice, and how kindness can be warm, honest, brave, and clear.

Because kindness is not weakness.
As Robert Herjavec says, “I’m a very nice guy, but don’t mistake my kindness for weakness.”

Join me as we unpack why I’m done being nice — but I’m not done being kind.

Human Being with Dr. Susan
Live on Sandcastle Radio
Saturday at 10 AM

And don’t miss my special announcement about Rachel Goldman, Ph.D., FTOS, FASMBS-IH joining Jeff Servello PCC, RBLP-T and me on @imperfectbetterafterbroken, Sunday, July 12.

https://youtube.com/@susanhendrich?si=SWNoBfmlIM6xcfv9

Kintsugi: The art of embracing damage.

Is it possible to be more beautiful in the broken places?

Recently, I sent a message to my friend who was struggling, in hopes of lifting her spirits.

My friend had been feeling down. Defeated. Convinced that she wasn’t capable or deserving of success. I knew better, of course. I’ve known her more than half my life. I’ve watched her rise from an aspiring writer to international best selling author. Countless reasons, I could offer, as to why she’s more than capable and perfectly deserving of success.  With indignance, I wanted to shout at her, “You’re already successful! Do you know how many people would dream to live your life for even just one day?”

I had really good intentions that day. It was a thrill, in fact, to think that I could be of help to a hero. Here was little old regular me, being asked to Help…Fix…Repair…Heal…this amazing role model of mine, who happened to be struggling. Being able to nurture and support this person who has served as a model of excellence for me for decades. Here was my chance to make a difference!

And the way I chose to help this supersuccessful person to feel better? I denied her feelings. Not a good thing, turns out.

I countered every single negative thought she was having with a reason why she was wrong and “should feel great” or “ought to forgive” herself or “was being too hard” on herself.

Thinking I was helping, actually I was making it worse. I took away her right to suffer. In fact, I teetered on the cusp of shaming her for feeling down.

With all the best intentions, I missed the whole point. She was feeling broken and needed to let the pieces fall on the floor in front of her.

Realizing that I was making things worse by only focusing on the sunny side and by denying her need to feel broken and fall apart, I suddenly remembered a concept I once heard about the importance of being able to “fall into” pain rather than simply denying it. This concept, I was now remembering, was about honoring and highlighting the broken parts. Drawing attention to the damage, even!

So, what is this radical-acceptance-like process of honoring and even highlighting our failures and broken parts?

It’s called Kintsugi, and it’s a beautiful way of turning damage into beauty.

The Japanese practice of “kintsugi” is the art of embracing damage. Check out this Kintsugi video:

“Now you shall transform to a new level, my friend. Think wabi-sabi and kintsugi: the art of embracing damage!”

Now remembering this concept of being stronger in the broken places, I stopped my barrage of “happy thoughts” and apologized mid-conversation to my friend. I acknowledged that I’d been trying to deny the fact that she felt broken. I was trying to pretend the cracks weren’t there. I told her that I’d suddenly remembered this Japanese art of Kintsugi, and that I would send her a video to illustrate the concept right away. We ended the conversation awkardly, and I seriously questioned whether I knew how to be a good friend.

Pushing past my disappointment in myself, I sent her the Kintsugi video, hoping that she was still open to my support, even after I’d botched and Pollyanna’d my way through our earlier conversation. After I sent the note and video link, I started to question myself.

“Who am I to tell this highly successful and internationally recognized thought leader how to live?”

“Why do I always appoint myself as the ambassador of all that is positive?”

“What if she resents my message and sees it as patronizing?”

There I was, spiraling to all my places in my head where my own brokenness lurks.

Worrying about how my friend might feel after I’d missed the point with her suffering, I was spinning in my own broken parts, thinking…

I’ve spent my whole life embracing the broken, the not quite, and the almost…

  • Saving birds with broken wings
  • Fixing toys with broken parts
  • Cheering for the underdog
  • Coaching those who don’t yet believe in themselves
  • Coaxing sunshine from clouds

Just as my negative self-talk was reaching a fervent pitch in my head, the phone rang.

There was my friend, laugh-crying through the phone line, telling me how she finally felt understood. The video just spoke to her. Captured her. She told me how she felt connected to this concept of embracing damage. How she IS kintsugi. How this concept of mending the broken pieces with gold and proudly displaying them was exactly what she’d needed. It was a great moment, and not just because my friend was feeling better or because I’d been able to help her. It was a great moment because she and I were creating Kintsugi in real time. We were piecing back together a set of broken shards of a conversation and making the resulting product even better than when we’d started.

I knew on that day that I would never look at broken pottery in the same way again.

Now, whenever either of us faces a rough patch in life, or when things fall apart altogether, a single word helps us both begin to put the pieces back together and to anticipate an even more beautiful outcome than the original situation could have intended.

Kintsugi.

Embracing the damage. More beautiful in the broken places.

 

Welcome to imPERFECT: Better After Broken

imPERFECT: Better After Broken, with hosts Jeff Servello & Susan Hendrich.

Welcome to the premiere episode of the new radio podcast, imPERFECT: Better After Broken. Join us Sundays at 6 pm ET on Sandcastle Radio, America’s Hottest Online Variety & Music Station.

Hosts Jeff Servello and Dr. Susan Hendrich share raw stories of repair, resilience, and what it takes to rebuild stronger. This is a conversation about breaking, healing, and coming back with more clarity, more courage, and more purpose.

Sometimes the break is the breakthrough. And, your best may still be ahead.

Learn more: https://www.youtube.com/watch?v=e9ucyjznc7M&t=1121s

#imPERFECT