Micro-moments: Putting content at key decision points

So many “micro-moments” in a day… I want-to-know moments, I want-to-go moments, I want-to-do moments, and I want-to-buy moments. These are the decision moments that consumers encounter throughout the day when they experience a want or perceive a need for themselves. Think with Google writer Sridhar Ramaswamy says, Today’s battle for hearts, minds, and dollars isContinue reading “Micro-moments: Putting content at key decision points”

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Using technobabble to sound cool

Jargonicious! A plea for simplicity… The ingenious (and totally fictitious) “Turbo Encabulator” video has long been used to warn against the use of technobabble. It has a fascinating history, which includes this Oscar-worthy 1977 performance by Bud Haggart:   What’s the lesson? Avoid confusing jargon in your presentations. Be conscious of your audience and sensitive toContinue reading “Using technobabble to sound cool”

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Celebrate the spaces between

Let your ideas breathe… How Can You Harness the Power of White Space? Objects in a composition need to breathe. White space offers an airy canvas stage on which the parts of your design can freely dance. Just ask Mark Boulton, graphic designer and writer from the UK. Here’s my favorite part about Mark’s viewContinue reading “Celebrate the spaces between”

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Communicating data with Infographics

Infographics: Pictures That Tell A Story… What is an Infographic? The term Infographic is a portmanteau of two terms, “Information” and “Graphics,” and describes the visual representation of data. Infographics help communicate complex information in a digestible manner, as they creatively present data in an understandable and engaging format. As web users, with our diminishing attention spans,Continue reading “Communicating data with Infographics”

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