Design. Design. Design…

It’s the secret behind the success of Pinterest.

Check out Sahil Lavingia’s perspective on the design genius behind wildly popular stuff-sharing phenomenon, Pinterest: http://www.fastcodesign.com/1669189/pinterests-founding-designer-shares-his-dead-simple-design-philosophy  

The bottom line?

Design isn’t just wire frames or visual style; it’s about the product as a whole.

Here’s my favorite part:

“…Design should be considered a facet of everything you do, as well as a means of improving your business. Imagine if your site were to slow down. What would you do? You’d try to make it faster, or find an engineer that could. You’d make a conscious design decision to make your site quicker to use, because you understand that doing so will make your offerings more accessible and user-friendly. Apply that principle of improvement to everything else.”

Lavingia is the designer/founder/CEO of Gumroad, and was previously on the founding team of Pinterest.