Celebrate the spaces between

Let your ideas breathe…

How Can You Harness the Power of White Space?

Objects in a composition need to breathe. White space offers an airy canvas stage on which the parts of your design can freely dance. Just ask Mark Boulton, graphic designer and writer from the UK. Here’s my favorite part about Mark’s view on white space:

“Whitespace is often used to create a balanced, harmonious layout. One that just “feels” right. It can also take the reader on a journey through the design in the same way a photographer leaves “looking room” in a portrait shot by positioning the subject off the center of the frame and having them looking into the remaining space.”

Check out this slide show by Brand Autopsy to see some compelling use of white space.

Now, how can you use white space in your next design, web page, slide deck or thank you note to make a bold statement?

Looking forward to [the spaces between] your ideas,


Susan Hendrich


Design. Design. Design…

It’s the secret behind the success of Pinterest.

Check out Sahil Lavingia’s perspective on the design genius behind wildly popular stuff-sharing phenomenon, Pinterest: http://www.fastcodesign.com/1669189/pinterests-founding-designer-shares-his-dead-simple-design-philosophy  

The bottom line?

Design isn’t just wire frames or visual style; it’s about the product as a whole.

Here’s my favorite part:

“…Design should be considered a facet of everything you do, as well as a means of improving your business. Imagine if your site were to slow down. What would you do? You’d try to make it faster, or find an engineer that could. You’d make a conscious design decision to make your site quicker to use, because you understand that doing so will make your offerings more accessible and user-friendly. Apply that principle of improvement to everything else.”

Lavingia is the designer/founder/CEO of Gumroad, and was previously on the founding team of Pinterest.

Visual menus

I’m wild about Cathy Moore’s post on Visual menus: structure with style

My favorite part is her brainstorm list of visual elements (graphics) that could become menus:

  • Timeline
  • Flow chart
  • Mind map
  • The product or item that the course examines
  • Head shots of people asking questions (each question links to the section that answers it)
  • Map of a building or place
  • Game board  

So, here’s your challenge:

Can you think of other graphic elements that could serve as visual menus/maps?

Submit your ideas through the “comments” feature below!