Micro-innovate

Innovations don’t have to be major

Even the most mundane transactions can be turned into memorable experiences. Here’s an example:

Standard Parking of Chicago plays a signature song on each level of its parking garage at O’Hare Airport and decorates walls with icons of a local sports franchise-the Bulls on one floor, the White Sox on another, and so forth. As one Chicago resident said, “You never forget where you parked!”

What is your idea for a micro-innovation?

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