Micro-moments: Putting content at key decision points

So many “micro-moments” in a day… I want-to-know moments, I want-to-go moments, I want-to-do moments, and I want-to-buy moments. These are┬áthe decision moments that consumers encounter throughout the day when they experience a want or perceive a need for themselves. Think with Google writer Sridhar Ramaswamy says, Today’s battle for hearts, minds, and dollars isContinue reading “Micro-moments: Putting content at key decision points”

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