Never say never

Never say never

Next time you doubt yourself, think about a few of these doomsday statements that turned out to be gloriously, wonderfully, wrong:

“This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” – Western Union internal memo, 1876.

“The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?” – David Sarnoff’s associates in response to his urgings for investment in the radio in the 1920’s.

“The concept is interesting and well-formed, but in order to earn better than a ‘C,’ the idea must be feasible.” – A Yale University management professor, in response to Fred Smith’s paper proposing reliable overnight delivery service. Smith went on to found Federal Express Corporation.

“Who the hell wants to hear actors talk?” – H.M. Warner, Warner Brothers, 1927.

“I’m just clad it’ll be Clark Gable who’s falling on his face and not Gary Cooper.” – Gary Cooper on his decision not to take the leading role in “Gone With the Wind.”

“A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make.” – Response to Debbie Fields’ idea of starting Mrs. Fields’ Cookies.

“We don’t like their sound, and guitar music is on the way out.” – Decca Recording Company rejecting the Beatles, 1962.

“Heavier-than-air flying machines are impossible.” – Lord Kelvin, president, Royal Society, 1895.

“If I had thought about it, I wouldn’t have done the experiment. The literature was full of examples that said you can’t do this.” – Spencer Silver on the work that led to the unique adhesives for 3-M “Post-It” Notepads.

“So we went to Atari and said, ‘Hey, we’ve got this amazing thing, even built with some of your parts, and what do you think about funding us? Or we’ll give it to you. We just want to do it. Pay our salary, we’ll come work for you.’ And they said, ‘No.’ So then we went to Hewlett-Packard, and they said, ‘Hey, we don’t need you. You haven’t got through college yet.” – Apple Computer, Inc. founder Steve Jobs on attempts to get Atari and Hewlett-Packard interested in his and Steve Wozniak’s personal computer.

“Professor Goddard does not know the relation between action and reaction and the need to have something better than a vacuum against which to react. He seems to lack the basic knowledge ladled out daily in high schools.” – 1921 New York Times editorial about Robert Goddard’s revolutionary rocket work.

“You want to have consistent and uniform muscle development across all of your muscles? It can’t be done. It’s just a fact of life. You just have to accept inconsistent muscle development as an unalterable condition of weight training.” – Response to Arthur Jones, who solved the “unsolvable” problem by inventing Nautilus.

“Drill for oil? You mean drill into the ground to try and find oil? You’re crazy.” – Drillers who Edwin L. Drake tried to enlist to his project to drill for oil in 1859.

“I think there’s a world market for about five computers.” – Thomas J. Watson, Chairman of the Board, IBM.

“The bomb will never go off. I speak as an expert in explosives.” – Admiral William Leahy, U.S. Atomic Bomb Project.

“This fellow, Charles Lindbergh, will never make it. He’s doomed.” – Harry Guggenheim, millionaire aviation enthusiast.

“Stocks have reached what looks like a permanently high plateau.” – Irving Fisher, Professor of Economics, Yale University, 1929.

“Airplanes are interesting toys but of no military value.” – Marechal Ferdinand Foch, Professor of Strategy, Ecole Superieure de Guerre.

“Everything that can be invented has been invented.” – Charles H. Duell, Commissioner, U.S. Office of Patents, 1899.

“Man will never reach the moon regardless of all future scientific advances.” – Dr. Lee De Forest, inventor of the vacuum tube and father of television.

Thinking With Your Heart

Thinking With Your Heart

The sensory path to your brain has three steps, and the brain in your head doesn’t even process your experiences until they have been through the first two steps — from the gut to the heart, and yet another dimension of hidden intelligence.

Neurocardiologists, scientists in an emerging field, have discovered that the brain in the heart contains more than 40,000 nerve cells called baroreceptors. This heart brain is as large as many key areas of the brain in your head. It also has highly sophisticated computational abilities.

With every beat, a new thought or idea is communicated from your heart to the rest of your body. Like your intestinal intuition, this cardio-communication deeply influences how you perceive your world and how you react to it. The heart pumps out speech after speech and every other part of your body is in constant contact with the heart’s demands. These impulses race through the body many times faster than your blood, and it is up to your head brain to try to catch up to them and understand them. The heart also generates many neurochemicals that influence the way we act. One such chemical, atrial peptide, is a primary force in your motivation and commitment to your goals. As we discovered earlier, we need to believe in order to achieve. Well, the heart has more to do with our sense of believing than any other brain we have.

The Heart’s Sense

The brain in your heart also keeps searching for new opportunities to grow or learn, and cross references its interpretations of what those around you are feeling with its own inner state of values and passions. When people tell you to go for your dreams, no matter how far fetched those dreams may seem, people usually say something like, “Follow your heart.” There is now scientific evidence to support the idea that the heart has a dedicated sensory system perfectly calibrated to sniffing out innovative and creative opportunities.

But that’s not all: the heart’s electromagnetic field is by far the most powerful produced by the body. In fact, it is approximately 5,000 times more powerful than the field produced by the brain.

This is true of everyone to a certain degree. People ten feet away may sense exactly what you are feeling. They can even do it over the telephone, and it makes no difference what you are saying. Words are fodder for the brain in your head. Your heart will believe the feeling underneath the words. This means that those people who are most in touch with their own feelings, and the feelings of others, may be the most attuned to what’s really happening in life. It’s imperative that you focus your attention on what you can do, and what you can contribute, not what you can’t. This is one of the uncommon yet simple ways we can better draw upon the combined brilliance and potential of all three of our brains, not just one.

There is so much more to your gut and your heart than digestion and circulation. People are not machines, no matter how often personal or work relationships make us feel as though we are. It’s no wonder that when people don’t feel cared about and valued, it’s so hard to put their hearts into their life or work.

Micro-innovate

Innovations don’t have to be major

Even the most mundane transactions can be turned into memorable experiences. Here’s an example:

Standard Parking of Chicago plays a signature song on each level of its parking garage at O’Hare Airport and decorates walls with icons of a local sports franchise-the Bulls on one floor, the White Sox on another, and so forth. As one Chicago resident said, “You never forget where you parked!”

What is your idea for a micro-innovation?

How to Write a Compelling White Paper

Lately it seems I’m writing white papers left and right. Since I didn’t really know what a white paper was until I’d written my fifth one, I decided it was time to learn.  Enter Google (again).  This Top 10 List by Megan Tsai caught my eye. Thought I’d share it with you, ’cause you just might want to write a white paper soon…

If your marketing content huddled up as a football team, a great white paper would probably be your most valuable player, because it has the same name appeal as a star NFL quarterback. Sure, other players might work just as hard – but it’s the white paper that gets instant recognition.

So how do you create a paper (one that’s more Peyton Manning than Jay Cutler)? Here are the ten best white paper tips for writing white papers that win customers:

1. Think about your audience. Your white paper probably isn’t what you’d be interested in reading: find out what matters to your prospects and create your papers around those topics. Visit forums and ask questions to learn more about what they want to know.

2. Draw them in. The paper’s introduction should present the topic in a compelling way, drawing in the reader and making them eager to learn more.

3. Leave the marketing speak behind. The paper should present useful information in a simple, easy-to-read way. If you want to sell, create a brochure or sales sheet instead.

4. Solve the problem. Don’t just tell your audience about their problems, explain how they can solve them. Don’t be overly afraid of giving away “inside” information: your expert knowledge makes the paper a success.

5. Get the facts. Numbers are no longer a requirement, but good data or survey results will boost your paper’s appeal. Search academic journals and trade group surveys for numbers you can use.

6. Back it up. Don’t use these marketing pieces to make unsubstantiated claims; they breed skepticism and undermine your credibility. If you don’t have numbers, use quotes from objective third-party sources.

7. Make the case. Consider sprinkling in a few relevant business case studies and real-life examples for added value.

8. Tell them how to shop. You can’t use white papers to sell your solution, but you can explain to readers how to shop for a solution in a way that leads them toward your offering.

9. Think visual. Support your paper with strong visual elements like tables, graphs, pull quotes and sidebars.

10. Give it away. When you require a prospect to log in or sign up to receive the finished paper, you limit its effectiveness. Make sure most – if not all – of the content on your website is ungated.

White paper writer Megan Tsai is a seasoned communicator and award-winning writer. As a full-time freelancer, she provides business writing, copywriting and marketing communications – including white papers – for companies and advertising agencies. Visit http://www.RedWagonWriting.com to learn more and sign up for the Red Wagon Writing monthly e-mail newsletter full of writing and marketing tips.

Article Source: http://EzineArticles.com/?expert=Megan_Tsai

ID resources bonanza

Instructional Design websites

Resource Description Site
e-learning guru A website with all kinds of downloadable e-learning articles. http://www.e-learningguru.com/
ASTD Philadelphia Local ASTD website/blogsite. http://phlesig.wordpress.com/
Bersin and Associates site Lots of good articles on Instructional Design http://www.bersin.com/
E-learning Guild Another good site for more info on e-learning. http://www.elearningguild.com/
ISD Handbook Site providing a wealth of information on instructional design. http://www.nwlink.com/~donclark/hrd/sat.html
Instructional Design for E-learning Another good site for more info on e-learning. http://vfc3.project.mnscu.edu/
Brandon Hall Research Good website to get more information on e-learnings http://www.brandon-hall.com/index.shtml
Articulate Presenter website A good place to find information on Articulate. http://www.articulate.com/blog/articulate-presenter-documentation/
Corporate Leadership Council This is a group that has done a lot of research on training in other companies. https://www.clc.executiveboard.com/Public/Default.aspx
Visual Thesaurus An interactive dictionary and thesaurus which creates word maps that blossom with meanings and branch to related words. http://www.visualthesaurus.com/
Engaging Interactions for e-learning This e-book introduces ideas on creating more enjoyable and effective e-learnings. http://www.elearningpulse.com/eBook/EngagingInteractionsForELearning.pdf
X-learning More information on blended learning, and branching. http://x-learning.blogspot.com/
E-learning Fieldbook Another great e-learning resource. http://www.elearningfieldbook.com/
Xyleme Voices A Podcast Library on the Evolution of Training http://www.xyleme.com/podcasts/
Microsoft clip art site. Good site for finding pics to use in e-learnings. http://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033
Random Name Generator Good site for creating names to use in your e-learnings. http://www.kleimo.com/random