We’ve heard over and again that the power of visual imagery is unbeatable in instructional design. Yet, we struggle to find and use images that accurately capture and evoke the kind of emotion that connects audiences with the story we are trying to tell. Perhaps you’ve seen the famed YouTube video series, “In Plain English,” where the CommonCraft geniuses show us (rather than tell us) the essence of Web 2.0 technologies. It is this kind of visual storytelling that captures our attention and ignites our imagination.
So, how can you show, rather than tell, your story?