technology

Using technobabble to sound cool

/ Susan Hendrich / 1 Comment

Jargonicious! A plea for simplicity…

The ingenious (and totally fictitious) “Turbo Encabulator” video has long been used to warn against the use of technobabble. It has a fascinating history, which includes this Oscar-worthy 1977 performance by Bud Haggart:

 

What’s the lesson?

Avoid confusing jargon in your presentations.

Be conscious of your audience and sensitive to their familiarity with the terms that you use. We should use jargon, acronyms and other technical terms only if we are sure that our audience will understand them. If there is the slightest chance that they won’t understand, then simplify your language. Remember, if they can’t understand your message, they can’t adopt it.

I know what you’re thinking…

“But, Susan, big words make me sound more interesting and credible!”

Actually, the opposite is often true. The more clearly and simply you can deliver your message, the more likely people are to follow your ideas (intentional double entendre).

I would write more, but I’ve gotta go for now, as my flux capacitor needs recharging.

Your turn

Where have you seen (or even used) technobabble?

__________________________

Thanks to my colleague, Dave Ilconich, for reminding me of this classic video. 

Celebrate the spaces between

/ Susan Hendrich / Leave a comment

Let your ideas breathe…

How Can You Harness the Power of White Space?

Objects in a composition need to breathe. White space offers an airy canvas stage on which the parts of your design can freely dance. Just ask Mark Boulton, graphic designer and writer from the UK. Here’s my favorite part about Mark’s view on white space:

“Whitespace is often used to create a balanced, harmonious layout. One that just “feels” right. It can also take the reader on a journey through the design in the same way a photographer leaves “looking room” in a portrait shot by positioning the subject off the center of the frame and having them looking into the remaining space.”

Check out this slide show by Brand Autopsy to see some compelling use of white space.

Now, how can you use white space in your next design, web page, slide deck or thank you note to make a bold statement?

Looking forward to [the spaces between] your ideas,

 

Susan Hendrich

Communicating data with Infographics

/ Susan Hendrich / 3 Comments

Infographics: Pictures That Tell A Story…

What is an Infographic?

The term Infographic is a portmanteau of two terms, “Information” and “Graphics,” and describes the visual representation of data. Infographics help communicate complex information in a digestible manner, as they creatively present data in an understandable and engaging format.

from www.DesignModo.comAs web users, with our diminishing attention spans, we’re inexorably drawn to these shiny, brightly colored messages with small, relevant, clearly-displayed nuggets of information. They’re straight to the point, usually factually interesting and often give you a wake-up call as to what those statistics really mean.  Here are some examples to fire up your i-graph engines…

Example: An Infographic that’s all about YOU

Intel’s “What About Me?”

Intel’s What About Me? is an automatic infographic generator that connects to your own Twitter, Facebook and YouTube accounts to create a profile infographic about you.

Social media users know that discovery is half the fun. With What about Me? you can capture a snapshot of your social media life and create your own colorful image, full of clues and facts about one of the most fascinating subjects in the world — YOU!

The chipmaker’s new “What About Me?” app culls info from your Facebook, Twitter and YouTube profiles to crank out a data visualization of your composite social media profile.

For instance, there’s a graphic that looks like a flower that tracks your interests based on what you tweet and write status updates about. There’s also a record of your most popular post ever and your most popular pic, your ratio of self-created updates vs. found information and “likes.”

More great Infographic examples

Free Online Tools For Creating Infographics

  • Hohli

    Hohli is an intuitive, simple online chart maker. It’s incredibly easy to pick your chart type, add some data, vary the sizes and colors and see the finished chart.

    information graphics

    Creately

    Creately lets you design easy-to-make diagrams and flow charts. You can choose from a number of purpose-designed diagram types and quickly add your data to make your own chart. The end result looks very professional.

    information graphics

    New York Times

    New York Times’ Visualization Lab lets you use statistics from recent NYTimes articles to create visualizations in various formats. You can also see other people’s visualizations and see how other people choose to display the same data.

    data graphics

    Many Eyes

    Many Eyes lets you upload your own data or use data already stored on the site. The visualizations themselves are well-designed and very professional-looking. This is definitely the easiest way to use your own data for online visualizations.

    data graphics

    Google Public Data

    Google Public Data lets you easily take public data and transform it into an infographic of your choice. These beautiful, colorful graphics simplify and communicate the data perfectly.

    data graphics

    Wordle

    You may have seen my earlier post on Wordle, which lets you create word visualizations using text you enter. There are plenty of interesting designs to choose from. Enter whole books, short passages or see what other people have used. In this example, we can see the US constitution visualised.

    Free Software For Creating Infographics

    Tableau

    Tableau is a free Windows-only software for creating visualizations. As you can see, these impressive graphs are colorful and quite unique.

Great tutorials on infographic creation:

Totally Drawsome

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Draw on Your Creativity…

This ingenious little app is taking the cooliverse to new levels of fun.

Your Turn

Now, I’m asking for your help in an informal survey. If you’re playing Draw Something, please add a comment below that summarizes why it’s so much fun.

Device-agnostic Clouds Will Replace the PC

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Photo: Karen Ka Ying Wong/Flickr

 

The Clouds Roll In…

Will the personal cloud reign supreme over the personal computer in your digital life?

Chances are, the answer is yes, according to research firm Gartner, which believes the personal cloud will replace the PC as the center of our digital lives by 2014.

“Major trends in client computing have shifted the market away from a focus on personal computers to a broader device perspective that includes smartphones, tablets and other consumer devices,” Steve Kleynhans, says research vice president at Gartner. “Emerging cloud services will become the glue that connects the web of devices that users choose to access during the different aspects of their daily life.”

This will require enterprises to “fundamentally rethink how they deliver applications and services to users.”

Smart businesses and executives will treat cloud computing as a strategy to improve their company.

Gartner says a number of factors are converging to create a perfect personal cloud storm by 2014. Just some of the reasons include:

  • Users are more technologically-savvy and have very different expectations of technology.
  • The internet and social media have empowered and emboldened users.
  • The rise of powerful, affordable mobile devices changes the equation for users.
  • Users have become innovators.

Through the democratization of technology, users of all types and status within organizations can now have similar technology available to them.

The advent of the cloud for servicing individual users opens a whole new level of opportunity. Every user can now have a scalable and nearly infinite set of resources available for whatever they need to do….

“The combination of these megatrends, coupled with advances in new enabling technologies, is ushering in the era of the personal cloud,” Gartner’s Kleynhans said. “In this new world, the specifics of devices will become less important for the organization to worry about. Users will use a collection of devices, with the PC remaining one of many options, but no one device will be the primary hub. Rather, the personal cloud will take on that role. Access to the cloud and the content stored or shared in the cloud will be managed and secured, rather than solely focusing on the device itself.”

Jon Udell, blogger for Cloudline, writes:

The cloud platform has become a real option for companies needing managed, pay-as-you-use IT capacity…I see signs of the personal cloud in services like Dropbox, Evernote, and Flickr. You can use them for free, or you can pay for higher capacity and enhanced customer service. But the personal cloud also arises from a way of thinking about, and using, any of the services the web provides.

Your turn: Will you abandon your your personal computer and move the personal cloud to the center of your digital life?