Inspiration

The Audience Arc: A Balancing Act for Success

/ Susan Hendrich / Leave a comment

Master the balancing act of needs using the Audience Arc

In today’s dynamic business landscape, navigating an “audience arc” is crucial for driving high-impact initiatives. This arc applies to any scenario where you need to engage different levels of your organization. Regardless of your situation, there are three core entities to consider as your craft solutions for your customers:

  • The Enterprise: The overarching goals and vision of the organization.
  • The Team: The collective effort and expertise of your department or project group.
  • The Individuals: The unique perspectives and motivations of each person involved.

Now, here’s a powerful framework that can elevate your success:

The Balancing Act: Decisiveness with Context Meets Collaboration for Innovation

Part 1: Decisiveness/Smart Risk-Taking vs. Organizational Navigation/Collaboration

Effective leadership requires a delicate balance. On one hand, you need to be decisive and willing to take calculated risks. However, it’s equally important to navigate the organizational landscape effectively. Collaborative decision-making that considers various viewpoints can lead to stronger results and increased buy-in.

Part 2: Honoring the Past While Embracing the Future

Balancing Tradition with Innovation:

  • Past: Respect What’s Been Done Before: Building on past successes and learning from previous experiences is crucial. Ask yourself, “Has someone already tackled this challenge? Can we leverage their efforts?”
  • Future: Embrace Innovation and Learning: Don’t be afraid to break new ground and experiment. Every situation presents opportunities to learn and push the boundaries.

Conclusion: Mastering the Audience Arc

By understanding the audience arc, consistently creating delicate balance between decisiveness and collaboration, tradition and innovation, you can navigate your way to success in any situation. Winning strategies require considering all three entities – the enterprise, the team, and the individuals. Remember, it’s all about finding the sweet spot between calculated risks and well-coordinated execution. So go forth, analyze, diagnose, plan, and lead your team to high-impact success!

The 3Gs of Mentor Matchup: Goals, Gaps, Gifts

/ Susan Hendrich / 1 Comment
Goals, Gaps, and Gifts: Mentor / Mentee Matchup Magic

An ideal mentor/mentee matchup blends three key elements: Goals, Gaps, and Gifts.

GOALS: Mentor and mentee should have compatible goals and aspirations. For example, if your goal is to become a director, choose a mentor with experience as a director or other leadership role. If you aim to build confidence in delivering presentations, find a mentor who dazzles you when they are on the stage.

GAPS: A good mentor can fill in the gaps in the mentee’s knowledge and experience. For example, if you are new to the industry, choose a mentor who can teach you about the industry and help you develop skills.

GIFTS: Mentor and mentee should have complementary gifts and talents. For example, if you are a creative thinker, choose a mentor who is good at strategic planning and execution. Having complementary skills allows the mentee to see a different way of approaching novel situations.

Think about your own experience as a mentor or mentee. How did your goals, gaps, and gifts intersect?

Want more information? Check out the LinkedIn discussion, “How can you ensure that mentors and mentees are a good match?”

Get Your Personal Brand On: Communicate Your Unique Value in 8 words or less

/ Susan Hendrich / 1 Comment

Every day is a new chance to “ride the elevator” with someone who can change your life by opening a door to your next career opportunity. Are you ready for those few seconds? Do you have your personal brand defined? Can you deliver it in a single statement—-using 8 words or less?

If you yearn for that breakthrough moment that propels you toward your dreams, here is a simple act you can take: Imagine having a laser-focused personal branding message that not only captivates attention but compels action. Can you see yourself confidently sharing your passion, purpose, and value, leaving a lasting impact on anyone you meet? That’s the magic of a well-crafted Personal Brand Story.

To craft an effective personal brand story, follow these steps:

  1. Discover and Reflect: Name your strengths, values, skills, passions, and key experiences. Consider what makes you unique and what you’re truly passionate about. Reflect on your accomplishments and the impact you want to have. Answer questions like:
    • What do I excel at? What are my strengths?
    • What are my core values and beliefs?
    • What am I most passionate about in my work or life?
    • What problems can I solve or needs can I fulfill?
    • How have my experiences shaped who I am today?
  2. Define Your Value Proposition: Based on your self-reflection, identify the unique value you bring to the table. Consider how your strengths, skills, and passions align with the needs of your target audience. Your value proposition should succinctly answer questions like:
    • How can I contribute positively?
    • What benefits do I provide to others?
    • What sets me apart from others in my field?
  3. Craft your Statement: Now, it’s time to put it all together into a concise, high-impact statement. Your personal brand statement should be clear, authentic, and memorable. Here’s a formula to guide you:
    • Adjective + Noun + Action + Impact: Use an adjective to describe yourself, followed by a noun that represents your expertise or field. Then, add an action verb that highlights what you do, and finally, convey the impact or benefit you create.
    • Here are some examples:
      • Dynamic Marketing Strategist igniting brands for explosive growth
      • Expert Storytelling Coach unlocking confidence through onstage magic
      • Innovative Training Leader driving a high-impact learning culture
      • Creative Graphic Designer visualizing your best branding
  4. Edit and Refine: Write down multiple versions of your personal brand statement and refine them. Keep it concise, ideally in one sentence. Even better if you can get it to just a phrase or three words. Test it out on friends, mentors, or colleagues to gather feedback. Here’s mine:
    • Light Shiner: Building leaders by illuminating strengths
  5. Align with Authenticity: Your personal brand statement should authentically represent you and what you stand for. Make sure it resonates with who you are and how you want to be perceived.
  6. Adapt for Different Contexts: Tailor your personal brand statement for different situations. You might have a slightly different version for your LinkedIn profile, resume, elevator pitch, or networking events.
  7. Regularly Review and Update: As you grow and evolve, your personal brand statement may need adjustments. Regularly revisit and update it to ensure it remains aligned with your journey and aspirations.

Remember, your personal brand statement is a dynamic representation of your identity, strengths, and aspirations. It should communicate your unique value and leave a lasting impression on those who encounter it.

So, what’s it gonna be? Get your Brand On!

The Power of Perception

/ Susan Hendrich / Leave a comment

Perception can create a self-fulfilling prophecy. The classic leadership book, The One Minute Manager by Ken Blanchard and Spencer Johnson, shaped my leadership approach. They teach the power of Perception. Consider the story of The Monk and the Travellers:

THE MONK AND THE TRAVELLERS

One day a traveller was walking along a road on his journey from one village to another. As he walked he noticed a monk tending the ground in the fields beside the road. The monk said “Good day” to the traveller, and the traveller nodded to the monk. The traveller then turned to the monk and said “Excuse me, do you mind if I ask you a question?”. 

“Not at all,” replied the monk. 

“I am travelling from the village in the mountains to the village in the valley and I was wondering if you knew what it is like in the village in the valley?” 

“Tell me,” said the monk, “What was your experience of the village in the mountains?” 

“Dreadful,” replied the traveller, “to be honest I am glad to be away from there. I found the people most unwelcoming. When I first arrived I was greeted coldly. I was never made to feel part of the village no matter how hard I tried. The villagers keep very much to themselves, they don’t take kindly to strangers. So tell me, what can I expect in the village in the valley?” 

“I am sorry to tell you,” said the monk, “but I think your experience will be much the same there”. 

The traveller hung his head despondently and walked on. 

A while later another traveller was journeying down the same road and he also came upon the monk. 

“I’m going to the village in the valley,” said the second traveller, “Do you know what it is like?” 

“I do,” replied the monk “But first tell me – where have you come from?” 

“I’ve come from the village in the mountains.” 

“And how was that?” 

“It was a wonderful experience. I would have stayed if I could but I am committed to travelling on. I felt as though I was a member of the family in the village. The elders gave me much advice, the children laughed and joked with me and people were generally kind and generous. I am sad to have left there. It will always hold special memories for me. And what of the village in the valley?” he asked again. 

“I think you will find it much the same” replied the monk, “Good day to you”. 

“Good day and thank you,” the traveller replied, smiled, and journeyed on.

___________________

THE POWER OF PERCEPTION

Tell me how this story impacts you? Does your own perception of situations evolve based on the attitude you bring? Sure makes a difference for me. Choose wisely.

The Four Agreements: Unlocking Your Best Self

/ Susan Hendrich / Leave a comment

Sometimes a book can change your life. The Four Agreements, by Don miguel Ruiz changed mine.

This international bestseller takes less than an hour read, and provides a simple (not easy) roadmap for releasing long patterns of self-judgment, worry, and self-limiting beliefs.

The Four Agreements are:

  1. Be Impeccable With Your Word.
  2. Don’t Take Anything Personally.
  3. Don’t Make Assumptions.
  4. Always Do Your Best.

A few thoughts: