Posted by: Susan Hendrich | July 7, 2016

Solve a real problem – digital trendspotting for the rest of us

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How many new digital trends and tools have you heard about in recent years?

QR codes. Virtual Reality. Google Glass. Geotagging. Alexa. OneNote. SnapChat. GoPro. Instagram. Twitter. Periscope. Home drones. Storyline. PhotoMyne. The mix of new innovations can be dizzying.

So many possibilites bubble up in the cauldron of innovative possibilities…how are we to know which innovations to follow, and which ones to let drift on by?

Here’s an example of a tech trend question we’ve all asked ourselves:

Should I sign up for ________ (insert popular trend of the day, like Periscope, Twitter, Facebook Messenger), or should I stay with ________ (insert your current way of living)?”

In the latest Harvard Business Review technology post, “How to Know Which Digital Trends Are Worth Chasing,” Robert Haslehurst, Chris Randall, Jon Weber, and Charlie Sullivan break down 3 simple ways recognize a true digital differentiator when you see it.  You can read more in the full article about how a real innovation is one that:

  1. Eliminates customer pain points
  2. Elevates customer service
  3. Creates a differentiated, personalized customer experience

All three of these methods are about solving a real problem for other people. So, as you prepare to check out the article, I challenge to you think about a problem that you experienced. It could be a minor annoyance like an extra step in a bureaucratic process or a major pain point in your daily life.

Now, imagine what would it be like if someone came up with a solution for your problem?  It would feel like magic, right?

That’s the power of innovation – the welcomed relief or joy that comes when someone removes a barrier to your living a peaceful, prosperous and happy life.

Now, go check out the HBR article so you can be a real trendspotter and help bring the next great eWidget to the rest of us.

Source: How to Know Which Digital Trends Are Worth Chasing

 

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