The Problem with Patient Centricity

Join me in a conversation with Mark Doyle from The Method, where we discuss the the challenges and opportunities of patent centricity in healthcare.

IS IT OK TO BE PATIENT OBSESSED? – SUPPORTING PHARMA TO IGNITE AND DRIVE THEIR PATIENT CENTRICITY STRATEGIES

See the article from The Method website DECEMBER 16, 2021 BY CLAIRE

“WE ALL KNOW THAT PUTTING PATIENTS AT THE HEART OF CARE WILL ULTIMATELY LEAD TO BETTER OUTCOMES. BUT WE ALSO KNOW THAT BECOMING TRULY PATIENT-CENTRIC IS NOT ALWAYS EASY.

THE PROBLEM WITH PATIENT CENTRICITY

Mark Doyle, creator of A Life in a Day, hosted a lively and interactive Zoom webinar with Susan Hendrich, Learning Director for Respiratory, Immunology and Infectious Disease at AstraZeneca, about the problem of patient centricity.

Mark and Susan spoke about the barriers to achieving patient-centric working within the pharma industry. From the danger of sacrificing the patient voice for commercial goals and making it meaningful for each and every person within the sector to the difficulty of measuring patient-centric impact.

As one of our clients, Susan is understandably passionate about putting patients at the centre of everything she does, and shares real insight into what patient centricity means to her and how she approaches it in her work.

A major highlight of the session was Mark’s provocation that the term ‘patient centricity’ may in itself be a barrier to achieving it. He posed the radical question of whether, to achieve real patient centricity, we need to find a new term that inspires and motivates change. Acknowledging that the term is contentious and provocative by design, Mark suggested that perhaps we could achieve the goal of patient centricity if we replace it with ‘patient obsessed’. It certainly led to some interesting and thought-provoking conversation!

WHY WE SHOULD BECOME ‘PATIENT OBSESSED’ INSTEAD OF PATIENT-CENTRIC

During the webinar, Mark presented his concerns about the term ‘patient centricity’. With no universal definition, it can be difficult to associate patient centricity with your own work and risks becoming nothing more than a tick box exercise.

“If everybody was truly obsessed with the patient and helping [the] patient, it has the potential to do what patient centricity says it will do, which is to radically alter the treatments, the clinical trials, the way research is conducted, the way it’s communicated to patients, the way hcps interact with patients. I believe it could radically alter and ultimately improve the lives of patients, which is what patient centricity is supposed to do….I just feel like maybe we need to push it a bit further and reignite the benefit and enthusiasm of it.”Mark Doyle

Susan agreed with the idea of being much more focused on the patient and challenged the audience to look at ways they can push this within their own companies. If a business makes the patient its focus and all activities stems from that, the corporate gains will come.

To unlock the potential of patient centricity the industry must go further. The most successful companies will be those who are able to equally balance patients’ needs with commercial goals and operations, making both a priority.

5-minute Contest: Mentorship and Onboarding

Mentor Me…

Here’s an easy contest to win!

In his article, “Mentoring and On-Boarding: Two Peas in a Pod,” Talent Management’s Frank Kalman makes a compelling case for mentorship as a game-changing onboarding tool. I’m going to take a leap by extending Kalman’s theory, and say that I believe that you (yes, you, dear reader) are an expert in onboarding mentorship. Curious? Read on…

 

You Are an Onboarding Expert

Since you’re reading this post, I’m guessing you’re interested in the topics of mentoring and onboarding (either that, or you’re my mom, who reads all my posts – because that’s what mentors do – invest in their peeps). No doubt you’ve been “onboarded” in an organization before – be it your workplace, your place of worship, or your neighborhood association. And I’m betting that somebody helped you with the ropes when you joined that organization. That mentee experience in itself gives you a certain amount of mentoring mavenship. You know what good (or not good) mentorship feels like.

Let’s now transform this expertise of yours into a reward. It’s time to get you published in the blogosphere!

Contest Guidelines

Take five minutes to participate in this Mini-Mentoring Contest and you could win a featured “Guest Author” spot on the Leadership and Learning Innovation site.  Here’s how:

  1. Take a quick read of Kalman’s brief article, Mentoring and On-Boarding: Two Peas in a Pod.
  2. Answer one or more of the following questions:
    • What role has mentorship played in your own onboarding experiences?
    • What kind of mentorship did/do you provide in helping others to onboard?
    • How can you “pay it forward” for future members of your organization?
  3. Submit your ideas/stories here.
  4. Submission Deadline: Tuesday, July 24th

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Winning Entries

Compelling mini-stories, theories of mentorship, or even 3-word mantras on the secrets of onboarding mentorship will be considered for publication in the next Leadership & Learning Innovation article in this series, “There’s No Ship Like Mentorship.”

Free Learning Job Aid Toolkit

Are You On The Move! Yet?

The Move! toolkit contains over 50 ‘one page’ job-aids with involving methodologies in five distinct areas : Individual, Team and Organizational Development as well as Project Management and Instructional Design & Facilitation.  You can browse through all the tools here.  Tons of helpful resources, and best of all…they’re FREE.

A. INDIVIDUAL DEVELOPMENT TOOLS

Performance Management Process / Objective Setting SMARTT / Build-Up coaching session / GROW model for coaching / Coaching Styles / Constructive Feedback / Questioning & Listening / Behavior Wheel / ACHIEVE Model / Individual Development Plan / Checklist for effective coaching / Appraisal Interview /

B. TEAM DEVELOPMENT TOOLS

Team Work Model (GRPI) / GRPI Questionnaire / Action Centered Leadership (Adair) / Intervision / Meeting Management / Multi Voting / Brainstorming / Mind Mapping /Effective Decisions / SWOT Analysis / New Leader Expectation Activity / SADIE problem solving / SORA problem solving / Intake Teamdevelopment

C. ORGANIZATION DEVELOPMENT TOOLS

Consulting Process / Intervention Strategy / Business Needs Analysis / Stakeholder Analysis / Initial Customer Contact / Contracting Checklist / Force Field Analysis / Scenario Planning / SARAH coping with change / Change Loop / Balanced Scorecard / Community of Practice / Autonomous Motivation (Self-Determination Theory) / Confrontation Matrix / Environmental Scan

D. PROJECT MANAGEMENT TOOLS

Project Process Map / Project Planning (GANTT) / Critical Path Method / Cause & Effect Analysis (Ishikawa) / Impact – Effort analysis / Risk Analysis / Project Learning Review / Stakeholder Activities / Focus Groups / Individual Interviews / Data Analysis / Responsibility Matrix

E. INSTRUCTIONAL DESIGN TOOLS

8 Field Analysis (Kessels & Smit) / Learner focused versus content focused / Experiential Design model / Checklist Learning Activities / Types of Process Interventions / Guidelines for debriefing group activities / Involvement : look at training / Scenario Template / Statement Game / Checklist for instructional design / Learning Activities /

 

Augmented reality – tagging the world!

Augmented reality

Imagine this: You’re traveling on a desert highway out West, and you see a lone stone fort set back from the road.  The old stone structure looks interesting, and you wonder about its history.  You pull out your phone, aim it at the fort, and poof, a full description of the stone structure and its history pops up on your phone’s screen, telling you when it was built, what happened there, and who owns it today.

That’s augmented reality.

And it’s coming, soon. Check out these two glimpses into the future of storytelling, travel, and social networking:

An augmented reality application for Google Android-based phones: Wikitude AR Travel Guide

Futuristic 3D Storytelling – EyeMagicBooks
Fun, huh?