Once Upon a Time, You Created Change… Storytelling has long been a vehicle for creating a journey of the imagination, a journey in which a transformation happens. In his March 2012 Fast Company article, “Using Great Storytelling To Grow Your Business,” Kaihan Krippendorff writes about how to use effective storytelling to drive change and growth in anContinue reading “Story Spines Can Inspire Change”
Build Organizational Positivity: Run a Story Contest Remember in school when you had to write an essay on “What I did this summer?” This was your teacher’s way of teaching you the art of storytelling. Well, who ever said the storytelling should stop just because we’re all grown up? Everyone Wins Soliciting stories from members ofContinue reading “Create a Contest”
Imagine this: You’re traveling on a desert highway out West, and you see a lone stone fort set back from the road. The old stone structure looks interesting, and you wonder about its history. You pull out your phone, aim it at the fort, and poof, a full description of the stone structure and its history pops up on your phone’s screen, telling you when it was built, what happened there, and who owns it today.
That’s augmented reality.
We’ve heard over and again that the power of visual imagery is unbeatable in instructional design. Yet, we struggle to find and use images that accurately capture and evoke the kind of emotion that connects audiences with the story we are trying to tell. Perhaps you’ve seen the famed YouTube video series, “In Plain English,” where the CommonCraft geniuses show us (rather than tell us) the essence of Web 2.0 technologies. It is this kind of visual storytelling that captures our attention and ignites our imagination.
So, how can you show, rather than tell, your story?