Micro-moments: Putting content at key decision points

So many “micro-moments” in a day… I want-to-know moments, I want-to-go moments, I want-to-do moments, and I want-to-buy moments. These are┬áthe decision moments that consumers encounter throughout the day when they experience a want or perceive a need for themselves. Think with Google writer Sridhar Ramaswamy says, Today’s battle for hearts, minds, and dollars isContinue reading “Micro-moments: Putting content at key decision points”

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Be decisive

The Best Decision
How important is it for leaders to be decisive? Consider these words from Theodore Roosevelt:

“In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.”

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