7 Coaching Questions to Unlock Excellence

Seven powerful coaching questions to unlock excellence. Let’s discuss. This isn’t just about managing people; it’s about a skill crucial for leadership and personal growth. It’s a skill you and I both need.

In a discussion today with a colleague, I revisited a book that profoundly shifted my perspective on leadership and development: “The Coaching Habit” by Michael Bungay Stanier. It’s not just a good read; it’s a foundational text that unveils the simplicity and profound impact of effective questioning. Michael lays out a framework of seven deceptively simple yet powerful questions. What struck me, and what I believe is a core truth for all leaders, is this: Everyone is a coach.

Whether you lead a large organization, mentor a small team, or simply aim to guide a friend through a tough spot, the essence of coaching is invaluable. It’s about empowering others to find their own solutions, fostering autonomy and resilience. So, let’s dive into Michael’s framework, a practical guide for unlocking potential in yourself and those around you.


The Seven Essential Coaching Questions

1. “What’s on your mind?”

This is your Kickstart Question. It’s designed to bypass superficial pleasantries and dive straight into what truly occupies someone’s attention. It’s an invitation to share what’s exciting them, causing anxiety, or consuming their focus. As leaders, moving beyond small talk directly signals that you value their time and their most pressing concerns.

2. “And what else?”

Don’t underestimate the power of this Awe Question. Its simplicity belies its critical role. It serves two vital purposes:

  • It pushes past the initial, often superficial, response to uncover what’s genuinely at stake.
  • It prevents us from jumping prematurely into problem-solving mode, keeping the conversation in a crucial discovery phase.

The first thought shared is rarely the most significant. This question acts as a continuous probe, digging deeper to reveal the true underlying issues.

3. “What’s the real challenge here for you?”

This is the Focus Question, and it’s transformative. The emphasis on “real challenge” ensures we address the core issue, not just a symptom. The addition of “for you” brings the focus directly back to the individual. As a leader, you can only coach the person in front of you. This question helps them internalize the problem, preventing them from externalizing blame and encouraging personal accountability.

4. “What do you want?”

The Foundation Question clarifies the desired outcome. Asking “what do you want?” is an act of empowerment, creating psychological safety and granting autonomy. It also marks a critical pivot from reflection to action. Effective coaching facilitates progress, and clear desired outcomes are the first step toward achieving them.

5. “How can I help?”

I refer to this as the Lazy Question, but it’s anything but passive. It’s a strategic move for two key reasons:

  • It places ownership on the other person for the next steps, fostering self-reliance.
  • It prevents you from assuming you know the best course of action.

Just as “and what else?” curbs premature advice, “how can I help?” stops us from jumping into action before the true request is clear. Once a request is made, your response options are clear: “Yes,” “No,” “Perhaps, but differently,” or “Let me consider that.” The goal is clarity, not automatic obligation.

6. “If you’re saying yes to this, what are you saying no to?”

This is the Strategic Question, crucial for fostering focus and prioritization. Resources—time, attention, energy—are finite. Every “yes” inherently requires a “no.” This question forces a commitment, not just to what they will do, but to what they will not.

Consider both the “no of omission” (options automatically excluded by a choice) and the “no of commission” (what must be actively set aside—be it projects, habits, or old beliefs—to fully commit to the “yes”). A true “yes” demands the clarity of boundaries.

7. “What was most useful for you?”

Finally, the Learning Question. Genuine learning doesn’t happen just by doing or telling; it’s solidified through recall and reflection. Asking this question at the close of a coaching conversation creates a vital learning moment, reinforcing key insights and embedding “aha” moments. Leaders must create space for this reflection to ensure that learning sticks and translates into lasting change.


Embracing the Coaching Mindset

This framework offers a powerful sequence, though its application isn’t rigid. You might not use all questions, or perhaps not in this exact order. The underlying principle, however, is constant: the best way to help someone develop is by asking questions and empowering them to discover their own answers. This counter-intuitive approach—resisting the urge to advise—is the hallmark of truly impactful leadership.

Put these questions into practice this week. Observe the shifts, both in others and in yourself.


What profound questions have shaped your approach to leadership and coaching? I’d love to hear your insights.

Join the Leadership | Learning | Innovation conversation at sashaphilosophy.com.

The Trust Equation: “I don’t care what you know until I know that you care”

Trust: Unlock the Secrets of Human Connection

Trust is fundamental to our connection with others, underpinning every successful relationship, every thriving organization, and every meaningful interaction. Theodore Roosevelt is quoted as coining the phrase, “People don’t care what you know until they know that you care.”

If trust is the bedrock upon which all lasting success is built, how do we build it? How do we maintain it? How do we repair it? I’ve been reflecting on the brilliant work of David Maister, Charles Green, and Robert Galford in their book, “The Trusted Advisor,” and their powerful Trust Equation.

This Trust Equation offers a clear framework for understanding the components of trust.

  • T = Trustworthiness: The outcome we seek.
  • C = Credibility: Do people believe what I say? This isn’t just about technical expertise; it’s about being honest and complete, both intellectually and emotionally. It’s about demonstrating that I understand the facts, but also that I understand the human element.
  • R = Reliability: Do I do what I say I’ll do? It’s the consistent delivery, the repeated experience of promises kept. It’s the bedrock of dependability.
  • I = Intimacy: Can people feel safe sharing their vulnerabilities with me? This isn’t about romantic intimacy, but about emotional closeness and honesty. It’s about creating a space where people feel understood and valued.
  • S = Self-Orientation: This is the denominator, the factor that can erode trust most quickly. Am I focused on myself, or on serving others? Am I listening to understand, or to respond?

What strikes me most about this equation is its simplicity and its profound truth. It highlights that trust is multifaceted. I can be highly credible, but if I’m self-oriented, trust will suffer. I can be reliable, but if I lack intimacy, I’ll never build deep connections. I can be the most transparent (intimate) partner, but if I don’t do what I say I’ll do, trust is shattered.

Why this matters

In a world increasingly driven by transactional interactions, we are at risk of losing sight of the human element. We can forget that people don’t buy what you do; they buy why you do it. And they can only truly connect with your “why” when they trust you.

Think about the leaders you admire. They don’t just possess technical skills; they inspire trust. They are credible, reliable, intimate, and they put the needs of others before their own.

How can I apply this in my own life?

  • Focus on others: I must actively listen, ask open-ended questions, and genuinely care about the people I serve.
  • Be consistent: My actions must align with my words. I need to build a track record of reliability.
  • Be vulnerable: I need to share my own struggles and create a safe space for others to do the same.
  • Check my motives: Am I driven by a desire to serve, or by a desire for personal gain?

David Maister’s Trust Equation is a powerful reminder that building trust is an ongoing process. It requires conscious effort and a genuine commitment to serving others.

May we all strive to build organizations and relationships built on trust, where people feel valued, understood, and inspired. Because when we do, we create a world where everyone can thrive.

Want more? Check out this Trust Equation video from the THNK School of Leadership: https://www.youtube.com/watch?v=xXWDl0Vik48