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White space

March 27, 2008March 27, 2008 / Susan Hendrich / 2 Comments

White space  Let’s celebrate the spaces between…

Objects in a composition need to breathe.  White space offers an airy canvas stage on which the parts of your design can freely dance.  Just ask Mark Boulton, graphic designer and writer from the UK.  Here’s my favorite part about Mark’s view on white space:

“Whitespace is often used to create a balanced, harmonious layout. One that just “feels” right. It can also take the reader on a journey through the design in the same way a photographer leaves “looking room” in a portrait shot by positioning the subject off the center of the frame and having them looking into the remaining space.”

Check out this slide show by Brand Autopsy to see some compelling use of white space.

Now, how can you use white space in your next design, web page, or thank you note to make a bold statement?

Looking forward to [the spaces between] your ideas,

Susan Hendrich

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