Micro-moments: Putting content at key decision points

So many “micro-moments” in a day… I want-to-know moments, I want-to-go moments, I want-to-do moments, and I want-to-buy moments. These are the decision moments that consumers encounter throughout the day when they experience a want or perceive a need for themselves. Think with Google writer Sridhar Ramaswamy says, Today’s battle for hearts, minds, and dollars isContinue reading “Micro-moments: Putting content at key decision points”

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That’s Better Thursday

Welcome to That’s Better Thursday. You’ll find tiny tips to save time, increase efficiency, and make you say, “That’s better!” This one’s about those dreaded accidental “Reply All” email chains. You know, the ones where some unfortunate colleague thinks he’s contacting a single person but accidentally selects a massive distribution list. Hundreds, even thousands of people areContinue reading “That’s Better Thursday”

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Phonetikana – Using visual text to teach Japanese

Building phonetic pronunciation into the letter design of a font. Wow!   This is a brilliant way to make a complex character set more manageable to learn. Check it out and see if you can find the Super Hero within:   http://johnsonbanks.co.uk/thoughtfortheweek/phonetikana/ Thanks to Ian McLean (DJ Epyon) for sharing this creative approach. More interestingContinue reading “Phonetikana – Using visual text to teach Japanese”

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Amplify your impact

Leadership Lessons – Simple ways to amplify your impact The Fortune profile on Brian Chesky, CEO of Airbnb, provides some valuable insights on how to maximize your leadership impact. Brian devised his own simple leadership rules: The final one – refilling the reservoir – resonated with me. How do you refill your reservoir? Please mention themContinue reading “Amplify your impact”

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